Virga
A single-scent unisex fragrance concept, priced high and quiet. Brand identity, packaging, and a two-year rollout that treats each release as a book, not a product.
The bottle photographed like an architectural object on a raw concrete plinth. Kills the fragrance-industry cliché of soft focus and floral drapery in one shot.
Overhead shot on slate as if just after rain. Nods to the name (virga = rain that never reaches the ground) without literalising it.
Extreme macro of just the cap and neck, jewelry-like. Gives us a second family of imagery that scales across billboard, tile, and swipe crops.
The full bottle against a warm concrete wall in single-window light. Uses the tinted glass to introduce a small terracotta accent — the only warm colour in the palette.
Virga is a niche unisex fragrance concept: one scent per year, priced at €260, no line extensions. The visual language had to feel monumental and hushed at the same time — closer to gallery installation than perfume ad. Every campaign shot is architectural.