Kiln
A three-SKU performance supplement brand — pre-workout, intra, recovery. Identity, tub mockups, and a campaign photographed like a workshop, not a gym.
The pre-workout tub photographed on a raw concrete gym floor with a single steel weight plate leaning behind it. Signals the category without the usual gym-bro visual cliché.
A carefully art-directed cascade of powder falling from the scoop. Physical, real, no digital added. The category is dopamine — the ad has to feel like the moment.
Three tubs shot from a low angle so they read monumental. Kiln's whole shelf presence is proportion — bigger than a matcha jar, smaller than a protein tub.
The tub next to a chalked barbell and a hand-torn towel. Human presence implied, no model needed. Sells the ritual before the formula.
Kiln is a performance supplement concept aimed at serious lifters and endurance athletes who care about ingredient panels but hate how the category looks. We built an identity that borrowed from workshop and industrial-design brands rather than sports nutrition. Three products — pre-workout, intra-workout electrolyte, post-workout recovery — each a matte-black-labelled tub with a burnt-clay accent.