Borough
A five-SKU daily wellness line — collagen, iron, magnesium, multi, sleep. Identity, bottle mockups, and a campaign that treats a vitamin like a considered object.
The collagen bottle photographed on raw linen beside a single pressed rose stem. Positions the brand closer to Aesop than Ritual.
Overhead flat-lay of five bottles around a small ceramic dispenser. Sells the routine, not the SKU. This is the ad that runs on the referral email.
Extreme macro of a single capsule in an unglazed dish. Shows what the product actually is without needing the label — the ad works even on a small screen.
Borough is a daily wellness supplement brand pitched at women 28–45 who already buy Ritual and want something less brightly-lit. Five products — collagen powder, iron, magnesium glycinate, women's multi, sleep. We built the identity, designed the bottle and outer-carton system, and shot a campaign that treats every product like an Aesop bottle.