Vellum
A four-SKU skincare line built around boring actives at honest concentrations. Identity, dropper-bottle mockups, and a launch site that reads like a science paper.
The dropper mid-drip is Vellum's brand angle. Every campaign reuses it. It sells the ritual and the actives in one frame, no on-model needed.
All four SKUs laid out on matte ceramic. Sells the routine, not the SKU. Repeat customers already own one — this ad makes them want the set.
The bottle photographed like a scientific instrument on a lab bench. Repositions skincare as tool, not indulgence. Filters the buyer we want.
Vellum is a four-SKU skincare line built around well-tested actives at honest concentrations. The brief was to make the brand feel as restrained as the product story. We designed the identity, mocked up the amber-glass dropper bottles and outer cartons, and built a Shopify layout using one typeface, two colours, and zero stock imagery.