Cadence
A five-fragrance house named for times of day. Identity, packaging, and a launch print mailer that doubles as a five-vial sample card.
The whole house in one silhouette. Half the perfume sale is the group shape on the shelf; every campaign leads with it, then peels off to individual SKUs.
The late-afternoon bottle solo, in the exact light the name implies. No copy needed. Each of the five gets this same treatment across a print campaign.
Overhead flat-lay: five bottles arranged like clock hours on marble. Reinforces the naming system without spelling it out.
One bottle backlit against a warm plaster wall — reveals the tinted glass colour that gives each of the five its identity.
Cadence is a fragrance house concept built around one idea: every scent is named for a time of day. Five fragrances, five times — first light, late morning, three p.m., last hour, three a.m. We built the identity, mocked up the bottles and packaging, and designed a launch print mailer that doubled as a five-vial sample card.